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One Hustle Bro Praised a Misogynist and We All Gave Him Our Money

What a genius marketing trick to meta-support hate, but not really.

Taru Anniina Liikanen
3 min readAug 20, 2022
Photo by Tyler Nix on Unsplash

I bet you read it already, or at least saw it on your feed. Or maybe you saw one of the responses to it, and then searched for the original.

I saw it, clicked on it, quickly scrolled through, but quickly saw it was something I didn’t want to spend much time on. I’m not going to link it here.

The story was about a new European Joe Rogan wannabe, who apparently is famous for his misogyny. We’ll call him X, because I don’t want to spread the name further.

The conclusion of the story was that X is a marketing genius because he made a lot of money by hating women. The message was that you have to respect the hustle.

Hating women is just a way to make money! And hating women was not at all what the writer was about, he just admires a good marketer.

Sure, hate is a great marketing strategy if you don’t have to live with the consequences. If you’re a man and you don’t have to always be aware of the very real danger of getting raped.

If you don’t have to constantly be aware of men’s advances in professional environments. If you don’t have to see misogyny every time you’re on this…

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Taru Anniina Liikanen
Taru Anniina Liikanen

Written by Taru Anniina Liikanen

Stand-up comedian and recovering political ghostwriter. Finnish by birth, porteña at heart. Bad jokes frequent.

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